This is where you need to go when your startup doesn’t quite “look” or feel the part yet. You can discuss topics like:

• Visual identity (logos, colour palettes, brand consistency)

• Brand tone of voice (how you sound across channels)

• Brand story (founder narrative, mission, vision)

• Naming (for companies, products, features)

• Graphic design (templates, social media assets, pitch decks)

• Brand guidelines (creating or refining a brand kit)

This is ideal for when you have a plan but you need practical help getting online and getting seen.

• Website feedback (structure, UX, conversion flow, messaging)

• SEO basics (what’s worth doing now vs. later)

• Paid media (Google Ads, LinkedIn ads etc)

• Email marketing (tools, developing your lists, sequences/flows)

• Social media strategy (what platform, what tone, how often)

• Analytics and tracking (what to measure and how)

For when you’re not sure what to say, how to say it, or where to say it.

• Messaging and positioning (value proposition, investor pitch, sales decks)

• Go-to-market planning (launch strategies, milestones, prioritisation)

• Campaign ideas (product launches, events, lead gen)

• Content strategy (blogs, newsletters, thought leadership)

• Press & PR (when and how to pitch, storytelling hooks)

• Community building (ambassadors, early adopters, engagement)